A sub editors role is extremely important in order to ensure an article is up to the standard of a publication. Their responsibilities include ensuring correct grammar and spelling has been used. As well as checking articles are factually correct and are in fitting with the house style and tone of a publication.  Their roles can also include laying out a story on its page, writing headlines and overall page design.

“We are basically the last line of defence – whether we save a writer from a legal suit, looking daft or being simply unintelligible – and our furniture (headlines, standfirsts – also known as subheadings – and captions) can be decisive in whether a story is read or ignored.” [1] 

This article has gone from a written piece of text riddled with mistakes, to a full bodied article, through the process of sub editing. Firstly it was proof read, and all spellings and grammar mistakes were corrected. Then anything portrayed as fact within the article was researched in order to ensure it was correct. Finally it was laid out into columns on the page and images, as well as the articles headline were added.

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It is important for any journalist to understand different magazine sectors, allowing them to make sure they are creating articles to fit the publications they are either writing or pitching for.

Consumer – A magazine featuring a variety of aspects in order to benefit and appeal to a consumer such as fashion, lifestyle, music and sport. These publications are made for profit and mainly earn revenue from advertising.

FHM – Lifestyle

Vogue – Fashion/Lifestyle

NME – Music

Contract – Created by a recognisable figurehead to advertise products or services.

Airlines

Weight Watchers

Business – Aimed at a job market with a very specific target audience.

Air Hostess

Hotel Developers

These 3 types of publication, would all have extremely different content. As well as different tones and writing styles. For example a contract publication is likely to use persuasive language in order to convince a consumer to purchase a product.

[1] Charlotte Baxter. theguardian.com. (26/07/12). Available: http://www.theguardian.com/commentisfree/2012/jul/26/subeditor-role-changed. (05/12/13).

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