When writing an article originality is key. Great writers all had an original standing on the stories they covered, for example Hunter S Thompson the godfather of so called Gonzo journalism, was known for putting himself in the centre of the story he was covering. A great example of this can be found in his coverage of the hells angles, where he spent a vast amount of time in and around the notorious biker gang, to the point he was witnessing and over hearing things, that other wise would not have been accessible to any other journalist.
(Hell’s Angels: The Strange and Terrible Saga of the Outlaw Motorcycle Gangs)
“I think the trick is that you have to use words well enough so that these nickel-and-dimers who come around bitching about being objective, or the advertisers don’t like it, they are rendered helpless by the fact that it’s good. That’s the way people have triumphed over conventional wisdom in journalism.” 
When writing, take in to account the editorial star. Have a an interesting angle, a solid introduction, Interviews, colour and personality, as well as your opinion.
“Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist, or current events. The object of the game is to create a combined, triangulated centre, literally the angle (also known as news peg or news hook).” 
Focus on having a strong introduction in order to draw the reader in.
Great intros are:
– Attention grabbing.
– Point the way.
– Tell the interesting bits of a story.
– Shock the reader.
– Assure the reader.
– Leave them wanting more.
Also When writing an article always remember to avoid clichés, as no one wants to read something they’ve read a hundred times before.
“Good writers take time to write. They craft and re-craft a piece. They spend hours and days, revising. They take criticism and feedback, listening to both the external and internal voices that drive them.” 
 Hunter S Thompson, From a 1997 Interview with The Atlantic.
 Debbie Yara Acebu. How To Find A Definite News Angle For An Article. (01/22/09) Available: http://upcebujournalists.blogspot.co.uk/2009/01/how-to-find-definite-news-angle-for_22.html. (06/12/13).
 Jeff Goins. The Difference Between Good Writers and Bad Writers. Available: http://goinswriter.com/the-difference-between-good-writers-and-bad-writers/. (06/12/13).