Haptics, this is the science of touch. This is a curtail element to the way an audience interacts with a publication. Glossy magazines portray an element of quality to a print meaning readers may be more likely to keep the publication, and revisit articles. Unlike a news paper for example, that they might read then through away.

Online publications are unable to portray this, therefore have to be appealing to a reader in over ways. They need to catch the eye of their audience instantly, as their accessibility allows readers to pick and choose.

Page Layout.

Opening lines, Headlines or Article titles, must instantly draw the attention of the reader . This is what will draw them into the rest of the article, an therefore is extremely important. It is believed that readers focus their attention on the top left of a page. So a journalist or editor should make sure the most interesting content of an article is centred here.

Nielsen. F shaped reading pattern. http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/

  • Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
  • Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
  • Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.

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  • Users won’t read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won’t.
  • The first two paragraphs must state the most important information. There’s some hope that users will actually read this material, though they’ll probably read more of the first paragraph than the second.
  • Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They’ll read the third word on a line much less often than the first two words.(Jakob Nielson, April, 2009)

There are many advantages to a journalists use of E-media, as when used well, it can create a publication that can be even more interactive to a reader than that of a print article. For example inserting video in to an article, to add a greater element of visual  aesthetics, or providing comments boxes, allowing a reader to contribute an opinion to the publication. Making them feel involved with the article.

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